BAGM, Author at Tampa Florida Website Design

SEO Tampa Florida

Website Marketing & SEO in 2019

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Your Website Marketing & SEO Plans for 2019

We’re half way to the end of the first quarter of 2019 and many small business owners have been busy implementing their marketing and search engine optimization plans for this year.  We have addressed some concerns and agree that Google and technology is everchanging. But, we also know that the more things change, the more they also remain the same. What do we mean by this? Well, we still know that website content is king as far as Google is concerned. Knowing how to deliver this content in a manner that makes the search engines happy while engaging your visitors is the key to success.

“Google wants to reward unique, relevant rich and informative content.” 

Understanding & Improving Your Website’s Content

Your website’s content as well as any external content is a crucial part of ranking well on the search engines. We have said this time and again because Google keeps telling us.  Going forward in 2019, it still holds true. Making a solid plan to develop content that will not be rendered counter-productive or otherwise problematic to Google is important to keep your website ranking high. But, for many small business owners, feeding your site with original, engaging content is way too time consuming. Without it however, your website will likely fall in ranking. If you have a new website, search engine optimization is crucial and getting ranked will very much depend on feeding your website as well as creating content on external sources. Link juice from higher ranking blogs and websites should be a part of your optimization plans. In essence, many small business owners could spend quite a bit of time writing, blogging, posting, pinning, sharing– well, you get the picture.

So What’s the Solution?

Time and money is the number one factor that prevents small business owners from being competitive online. Let’s face it– everyone Google’s and, or is using social media to find local services and products.  So for 2019, the first step to success is acceptance. The second step is determining if you will spend your time, your money or both on ensuring a return on the investment you have made in your website. The third step is setting a budget for marketing expenses and then making a commitment to your SEO & Marketing endeavors.

Is Something Better than Nothing at All?

Frequently clients with budget constraints ask why they should do anything at all if they don’t have a large SEO and Marketing budget. This mindset may come from the fact that many Florida SEO firms are just too costly to employ. In addition to this, there is the fear of being locked into a contract. But, to answer the question, yes, something is better than nothing. Any time or investment you put into optimizing your website is better than nothing at all. We have covered the topic of being consistent with your SEO, even if it means you are doing a little something– it will always be better than nothing at all.  SEO takes knowledge, but it also is busy work. Find out how we leverage this time and make our search engine optimization and marketing services affordable.

Learn More or Get a Quote

Easy, Affordable Search Engine Optimization

Whether you need SEO services for your law firm, pest control company, carpet cleaning company or your e-commerce website, we make it easy to obtain just what you need and can afford. Our focus in the past and going into 2019 remains the same— Providing affordable SEO services and solutions to Florida small business owners that will help you to remain consistent and ranking higher in 2019.

how long does SEO take

How Long Does it Take to See Results from SEO?

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Florida Small Business Owners Ask, How Long does it Take to Get Results from SEO?

As SEO experts serving Tampa bay and Florida since 2001, one of the first questions small business owners in Florida will ask (or want to ask) is “How long will it take to get results from search engine optimization?” If you do a search on Google and look at the average of what most (honest) Florida SEO firms are saying, improved ranking and results can take four to six months. Sure, you may find a few SEO firms making unrealistic promises. Avoid those firms. Many who promise miracles use black hat SEO. Google warns against these techniques. Although they may initially result in something that looks like progress, suddenly, those results will take a turn. That about-face could in fact have an end result of Google penalizing your website.

Answer: How Long does it take to Grow a Garden. What?

Unsavory SEO company’s unrealistic projections aside, in general, I can agree that four to six months is a fair estimate. However, in theory, the results of SEO on your website’s ranking will depend on quite a Tampa Search engine optimizationfew variables. Much like growing a garden, variables such as your marketing budget, competition, state of your website when SEO begins and current algorithms or “conditions” coupled with how much work you put into your site, all effect results. We have websites that take just weeks to show improvement and some that take several months. If you’re growing what thousands of others are growing (industry competition) you must be realistic in your expectations. Being prepared to out-grow your competition means being committed to your SEO. Out-producing the other growers is a wonderful goal, but simply put, you will get out your garden, what you put into it. Expecting anything more is being unrealistic. Does this mean you shouldn’t try? Keep reading.

Investing in SEO – Cost of Search Engine Optimization

Investing in your online presence through affordable search engine optimization services to increase your organic ranking is a must. If you have a website, you must invest in it if you want it to work for you. If you need website design services and you are just starting out, you MUST consider optimization when you build it.  Back to the garden analogy. You can plant the seed, and spend thousands of dollars or hard work on website development, but if it is not tended to properly, and consistently, it will not produce. Like a garden, your website needs certain things to grow. The costs of SEO can discourage some business owners. Some will end up doing nothing because they fear they cannot afford it. Competitors with more money or time to invest in their websites count on that way of thinking. But we fixed that. Since 2001 our goal has been to help small business owners compete by offering affordable SEO services that help put them small on the map.

SEO Techniques That Produce Results for Florida Business Owners

Water. Sunlight. Nutrients. A little Luck from the Weather Gods.

Watering your website? Sure. Flowing a steady stream of content into your website, is like pouring water into dry ground. Google still loves water (content). Adding fresh, well written content that is perfectly optimized is just one step towards a website that will rank higher and produce results.

Sunlight? Sure. You think we’re getting crazy right, but, keep reading! Shining a light on your website, particularly the new content you add to it is crucial to its growth. Picture your website sitting in a dark corner. Until you add some sunlight to it, it will just sit in the dark corner. Some may pull out a flashlight in hopes that will work. But it won’t. Eventually the batteries will die and the light will fade out. And flashlights don’t have what the sun’s rays do. Each ray from the sun adds to the particular growing stage of a plant. How is this applicable at all to your website’s ranking? Adding some artificial sunlight in the way of backlinking, adding proper anchor text, image optimization and sharing on social media sites are just a couple of ways we can introduce sunshine to your website. There are many more SEO techniques and tasks that we utilize– but let’s move on. See there? Our garden analogy is looking less silly already– Read on.

Nutrients. If you’ve ever grown a garden you know that sunlight and water are simply not adequate enough to produce fruit–(revenue.) You must enrich your soil by adding nutrients. Enriching your website through building proper directory listings, digital footprints plus a variety of other enhancements that SEO experts use, is a must. Without these crucial steps, you will not grow organically. “Grow organically?” you ask. Yes. We should have addressed this early on. Organic ranking of a website simply means that your website ranks well on the search engines without paying for advertising. Good organic ranking should be what every website owner strives for. Just like food produced in an organic garden is better for you, so is a website that ranks well organically for the business owner.

The Weather Gods. (Google) Let’s face it, when it’s fair weather we have a tendency to forget about storms. Google can change their mind just like the wind can suddenly change direction. But, the good news is, is that we can count on Google for some basic weather patterns. In other words, some weather patterns are fairly predictable. Weathering changes in Google however, can be as simple as sticking to Google’s best practices. These are the things that they suggest every website owner must do to please them. Most of these best practices haven’t changed with time. When there is drought or heavy downpours, your Florida SEO expert is prepared to take these on without flinching.

Don’t forget the Weeds. Being choked out from weeds? Well, it may sound harsh but weeds are your competition. When your site is planted and tended to properly, weeds won’t overtake your crop. Think this is crazy? Maybe, but it’s true. You can never get rid of weeds (competitors) but you CAN keep them from overtaking your garden by improving the conditions in which your own website grows. Healthy, well maintained websites are less prone to pests (viruses, attacks, etc.) particularly with WordPress websites so you must consider how this effects ranking. Then there are weeds (competitors). If you are an industry with many local competitors, a realistic approach will result in production, an unrealistic approach will result in disappointment. We help our customers address both issues by keeping your website up to date (maintenance) while improving the overall health of your website through search engine optimization services.

So How Long does it Take Again to Rank Higher with Search Engine Optimization?

We tell our customers that it can take weeks to many months to see results from search engine optimization. The more you put into it, the better off you are and doing nothing at all is asking for failure. Again, compare good ranking to good gardening. Adding all of the above and expecting to produce fruit the next day is unrealistic but adding none of the above will result in a dead garden.

Tampa Florida SEO Experts – No Contracts, Affordable Small Business SEO

Do you have a new website that needs tending to? Perhaps your old website needs a boost or even a website re-design.  Give us a call.  Let us help you diagnose what problems you have, and give you an honest analysis on how to fix those problems. Most of the time, it’s not as bad as clients might think. Remember, we offer affordable SEO, website maintenance and website design services. Our no contracts policy help small business owners in Florida overcome the fear of obtaining SEO services. Affordable SEO services make it possible for every Florida business owner remain competitive. We are SEO experts in Tampa Bay with super green thumbs. We’ve been helping small business owners produce fruit (revenue) since 2001 and would welcome the opportunity to help you too!

Want to Learn More about Us?

Bay Area Graphics & Marketing – We offer website design, WordPress website design and website maintenance , SEO and small business marketing services  in Tampa Bay and throughout Florida. If you have a question or need a quote, call 813-778-9548 or email us today!

813-778-9548 Bay Area Graphics & Marketing Tampa Bay

DIY web builders

DIY Website Design and Why You Should Avoid It

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Small Business DIY Website Design

Florida Small Business Owners Avoid Costly Mistakes

Small businesses are always looking for affordable website design options and who can blame them? With the cost of running a business, we know that every penny saved counts. But, when it comes to areas where you should cut costs, you shouldn’t neglect asking yourself what the return on your investment, or lack thereof will be.

 “Affordable” Web Builder Services

Cutting costs by using the various web builders or “all in one” website design and hosting service options has proven disastrous for the majority of clients who have come to us for help after having chosen this route.  We have countless stories of wasted time, money and effort by small business owners. Imagine, spending a year or more trying to get your site built and RANKING on the web, only to realize you made a huge mistake.  Sure, some of these templates these companies offer look nice, but the functionality and capabilities do not. This is where the “up-sell” comes in, and where you will realize your necessity for other web design solutions.

One big issue with many of these DIY web builders, is that if you decide to host your website elsewhere, you simply cannot do so. Sure, you can copy and paste your content (text) into your new website on a new platform, but for the most part, what clients are being sold with free websites or web builders is hosting with some website templates thrown in to entice the user. We always recommend keeping your hosting and your web designer separate as by doing so, they will avoid many problems that come along with combining the two.

wordpress web design tampa bay flIs WordPress a Web Builder?

WordPress is a content management platform that is free to use. WordPress uses themes, but it is not a web builder. You can host a WordPress website with any host of your choice, although we do recommend some hosts over others. A WordPress website is very different from the web builders such as what you get with WIX or Godaddy and are far superior depending on your designer. DIY website design using WordPress can be difficult at best for most, however, once we design a WordPress website for our clients, providing they have the time and willingness to learn, we can teach you how to make simple edits and even manage the basic aspects of your website. If you need help after we’ve launched your site, we have affordable pay as you go options to help you to maintain, update and market your new website.

Are WordPress Websites More Affordable?

Because we charge a one time fee for a WordPress Website Design, once this fee is paid and your site is launched, you pay only for your hosting. This cost will vary depending on the host that you choose. Our minimum website design package is a 6 Page website design package, which start for as little as under $1000.

Learn More:
WordPress Website Design Packages
Choosing the Right WordPress Theme

Read:
DIY Website Builders

 

 

 

tampa florida website design offers

Tampa Florida Website Design Special Offers and Coupons

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Website Design Special Offers

Bay Area Graphics & Marketing has Florida small business budgets in our focus and have since 2001. Providing small business owners with affordable website design and SEO and marketing services while maintaining quality and customer service is what we continuously strive for. We do this by extending special offers and discounts off small business website design services, SEO services and graphic design services. (YES, we do that too!)

Coupons Small Business Web Design Services, Tampa, St. Pete, Clearwater, Land O Lakes, New Port Richey

Below is just an example of how we keep your budget in mind. Our website design packages are already priced right for any Florida business. We know that every dollar counts thus, we find ways to save you money on design and marketing services that are necessary to the success of every small business. For example, every Wednesday is Web Design Wednesday at Bay Area Graphics & Marketing! Every Wednesday we have a special offer for website design services which can include:

$100 OFF WEBSITE DESIGN PACKAGES & E-COMMERCE WEBSITE DESIGN SERVICES

Below you will find our current special offer that takes $100 off any of our website design or e-commerce website design packages. Remember, Bay Area Graphics & Marketing provides “full-service” website development services. We aren’t selling hosting and throwing in templates for “DIY” websites. In fact, many of our clients previously used these types of web builders, and aside from not passing the website optimization or search engine ranking test, these sites are restrictive and generally lead to more expensive plans. Just mention “100OFF” when you purchase any of our website design packages

Web Design Wednesday,  Tampa Bay

#WhatsupWednesday – Every Wednesday, we offer discounts and special offers on any website service.
Contact us for our current discounts on website design and  website services.

Website Design Discounts Tampa Florida

If you’re interested in our special offers, or you would like a custom quote for services, please reach out to us. Call 813-778-9548 or simply email us. We’re confident that you will be pleasantly surprised at our “truly” affordable small business website design and marketing services!

 

You’ve Launched Your Website Now What

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What to Do Once Your Website has Launched

So your website has just launched and after the excitement wears off you will hopefully be ready forTampa, Pasco County Website Design the next steps. Depending on the type of website you have and the industry you are in, the answer may differ. Additionally, the tasks could be much more extensive if your website developer neglected to do some of the more obvious things, such as including the proper meta data, alt tags for images, analytics or other “optimization” tasks. You should always insist that these things are included and completed prior to launching your website. Unfortunately, far too often they are not. Below you will find a few basic steps you will need to take once your website was launched properly :

Those are very BASIC tasks that you must perform once your website is launched. We cannot stress enough how this can vary, however.  Making sure your website is responsive and mobile friendly, adding schema or optimizing your website properly is something we do regularly for newly launched websites.  Some of the most neglected tasks that should have been included prior to launching your website are as follows and are included in our website design service.

  • Ensuring Meta Data is Correct and Thorough
  • Optimizing images for search engines and speed
  • Set up Analytics and Webmaster Accounts
  • Create and/or submit Proper site maps to Google
  • Check for problems with copy or site structure
  • Testing forms
  • Checking site security

Launching your new website is exciting and reaping the rewards that comes with a good website maintenance service Floridamaintenance and marketing plan is even better. In short, make sure you don’t neglect your website for in doing so, you won’t realize the maximum return on your investment. If you are doing all of the things  you think you should be doing, and yet you still can’t seem to get ranking, feel free to reach out to us. We have the experience it takes to troubleshoot problems that are often overlooked and at an affordable price.

Learn more: Call 813-778-9548 or email us for a quick response.

 

Tampa wordpress website design

What WordPress Site Owners Learned

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Accommodating Florida Small Business Owners With WordPress Website Design Services

Some years ago we began to accommodate our customer’s demand for WordPress websites. As a Tampa, Florida website designer who for years developed websites the “old way” we quickly became aware of the perks and the problems of WordPress and wanted to make sure our customers were well informed about their choices. This was especially important to us because many expressed their desire to use WordPress simply so they could perform their own edits. The thoughts of “DIY” website updates, web maintenance and marketing was an attractive perk for business owners who believed they could save money by self-managing their sites. Many found that the alternative do it yourself website options were restrictive, unattractive and horrible for ranking. So they looked to WordPress as a great alternative and we sought to accommodate those needs.

What Our Clients Learned About WordPress WebsitesTampa wordpress website design

Like just about everything, WordPress had it’s “quirks.” Customers found that the technical side of WordPress could be mind–numbingly confusing.  From theme choices, data-bases and plugins, widgets and security, the DIY WordPress option appeared to keep business owners fairly reliant on Website Developers. However, we sought out to help minimize that reliance. Small business owners who wanted to learn the basics found our help. And we still help those who have the time to learn the in’s and outs of some of the most crucial things they need to know about their WordPress websites.

Starting with The WordPress Theme

If we design your WordPress website, the first thing we’ll ask you to do is to choose a WordPress Theme. For most small business owners, having a custom theme designed is just not in their budgets. However, finding and choosing a theme isn’t as simple as “Oh, that looks nice.” There are a host of criteria that one should examine before purchasing a WordPress theme and an experienced Web Designer will help you learn what those are. Choosing the wrong theme can be the first bad choice you can make–and it can cost you. When applicable, we show our clients what to look for and why it matters and do so without lengthy dissertations or too much “techy” verbiage. Why? Because if and when a customer needs or wants to cut ties with us or other designers, we want them to be equipped with knowledge that will help them manage their sites properly. Switching themes “Willy-Nilly” editing theme files or even using the wrong plugin can be a recipe for disaster and that’s never good for business.

Self Managing Your WordPress Website

We offer a second bit of advice— If you’re going to manage your own WordPress website, be sure you completely understand and implement security on your site. You should learn how to back up your website, both the content and database and update WordPress, Themes and Plugins regularly. Guiding our clients so they understand the basics of WordPress helps them to fully understand the depth of self-managing. Learn more about updating your WordPress website or contact us for help.

Who Really Has Time to Update Their WordPress Website?
Often, customers hoping to save money and who have chosen WordPress as their CMS  realize fairly quickly that they don’t have the time to maintain their website properly. It doesn’t take very long for a website to become problematic, meaning; updates are not performed, security is a mess, and marketing simply went by the wayside. And that’s nothing to be ashamed of.  Who really has time to do it all?

What WordPress Site Owners Learned

The root of the problem for most small business owners is finding affordable WordPress web design and website maintenance services. Bay Area Graphics & Marketing understands this and has made it easy and affordable for Tampa Bay business owners to obtain affordable website updating services, website maintenance, SEO and marketing services. We actually work with clients to offer them what they need, when they need it and at a price they can afford.

If you’re a small business owner who just can’t find the time to do everything, reach out to Bay Area Graphics & Marketing for friendly, reliable WordPress website maintenance and marketing services.

Tampa Web Design and Development
Contact Us.

 

google updates best practices

Google Best Practices Updates 2016

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Featured Image Above: Google 1998 (My, how things change!)

Google Best Practices Updates for 2016

It’s something that we perhaps knew just made common sense , but Google is now recommending a few things that we’ve been doing all along.  It’s important for webmasters to follow Google’s Best Practices, but it never hurts to be mindful of what is helpful to a website’s visitor. Going the extra step for our clients, often means utilizing common sense practices.

Although most of Google’s recommendations for best practices have remained the same, changes in their documentation makes it very clear on the importance of developing a website that is useful to the user, rather than concentrating on what the search engines want. The 2016 updates clearly indicate that spammy sites, or sites that are using anything other than honest techniques with regards to development and  SEO will be frowned upon, meaning penalized. As a web developer  and search engine optimization specialist, I can honestly say thank you for that.

Here are just a few of the changes Google has made. We’ve put an “X” by the things we’ve been doing for our clients for years.

Here’s what Google Says Now About Sitemaps:Submit an xml sitemap to Google

Put an HTML site map page on your site, and use an XML Sitemap

Sitemaps & Human-Readable Sitemap – What this means is that Google is recommending not just a sitemap for Google to crawl, but also a separate sitemap  for your visitors.

Provide a sitemap file with links that point to the important pages on yousitemaps for your users Google 2016r site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page).

html sitemaps for website usersX – Offer a site map that your users can access that includes  links that point to the important parts of their website. If the site map has an extraordinarily large number of links, you may want to break the site map into multiple pages.

Here’s what Google says about Image Files 2016:

Google previously warned against including text in images and instead to make use of the ALT tag. This was true especially if you were expecting it to be read by crawler.

Here is Google’s Old Recommendation:

Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.

Here is Google’s New Recommendation for Image Files:

X – Try to use text versus images to display important names, content, or links. If you are using images for textual content, always use the alt attribute to include a few words of descriptive text. This is a fairly significant change for Google.

<Title> and ALT Attributes

X – Another change is minor, but says a lot. Google is now including the word “specific” in this section. Ensure that your title elements and alt attributes are descriptive, specific, and accurate.

Creating Fresh, Unique Content for Your Website

When it comes to search engine optimization to obtain high organic ranking and providing a unique experience for website users, we have always stood by the premise that “Content is King.” We’ve been developing fresh content for clients from nearly every industry for close to two decades. But remember, it’s not only well written content that pleases the search engines and your visitors, it’s the structure and technical aspects of the content. At any rate, it’s proven that “content” has been and likely still is the number one contributing factor that helps our client’s websites rank higher, while promoting interest for users.

Want to learn more about Google’s Best Practices? Visit https://googlewebmastercentral.blogspot.com.

Learn more about our small business website design services or our affordable search engine optimization services. As always, feel free to reach out to us with any questions or requests you may have by calling (813) 778-9548 or contact us online.