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how long does SEO take

How Long Does it Take to See Results from SEO?

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Florida Small Business Owners Ask, How Long does it Take to Get Results from SEO?

As SEO experts serving Tampa bay and Florida since 2001, one of the first questions small business owners in Florida will ask (or want to ask) is “How long will it take to get results from search engine optimization?” If you do a search on Google and look at the average of what most (honest) Florida SEO firms are saying, improved ranking and results can take four to six months. Sure, you may find a few SEO firms making unrealistic promises. Avoid those firms. Many who promise miracles use black hat SEO. Google warns against these techniques. Although they may initially result in something that looks like progress, suddenly, those results will take a turn. That about-face could in fact have an end result of Google penalizing your website.

Answer: How Long does it take to Grow a Garden. What?

Unsavory SEO company’s unrealistic projections aside, in general, I can agree that four to six months is a fair estimate. However, in theory, the results of SEO on your website’s ranking will depend on quite a Tampa Search engine optimizationfew variables. Much like growing a garden, variables such as your marketing budget, competition, state of your website when SEO begins and current algorithms or “conditions” coupled with how much work you put into your site, all effect results. We have websites that take just weeks to show improvement and some that take several months. If you’re growing what thousands of others are growing (industry competition) you must be realistic in your expectations. Being prepared to out-grow your competition means being committed to your SEO. Out-producing the other growers is a wonderful goal, but simply put, you will get out your garden, what you put into it. Expecting anything more is being unrealistic. Does this mean you shouldn’t try? Keep reading.

Investing in SEO – Cost of Search Engine Optimization

Investing in your online presence through affordable search engine optimization services to increase your organic ranking is a must. If you have a website, you must invest in it if you want it to work for you. If you need website design services and you are just starting out, you MUST consider optimization when you build it.  Back to the garden analogy. You can plant the seed, and spend thousands of dollars or hard work on website development, but if it is not tended to properly, and consistently, it will not produce. Like a garden, your website needs certain things to grow. The costs of SEO can discourage some business owners. Some will end up doing nothing because they fear they cannot afford it. Competitors with more money or time to invest in their websites count on that way of thinking. But we fixed that. Since 2001 our goal has been to help small business owners compete by offering affordable SEO services that help put them small on the map.

SEO Techniques That Produce Results for Florida Business Owners

Water. Sunlight. Nutrients. A little Luck from the Weather Gods.

Watering your website? Sure. Flowing a steady stream of content into your website, is like pouring water into dry ground. Google still loves water (content). Adding fresh, well written content that is perfectly optimized is just one step towards a website that will rank higher and produce results.

Sunlight? Sure. You think we’re getting crazy right, but, keep reading! Shining a light on your website, particularly the new content you add to it is crucial to its growth. Picture your website sitting in a dark corner. Until you add some sunlight to it, it will just sit in the dark corner. Some may pull out a flashlight in hopes that will work. But it won’t. Eventually the batteries will die and the light will fade out. And flashlights don’t have what the sun’s rays do. Each ray from the sun adds to the particular growing stage of a plant. How is this applicable at all to your website’s ranking? Adding some artificial sunlight in the way of backlinking, adding proper anchor text, image optimization and sharing on social media sites are just a couple of ways we can introduce sunshine to your website. There are many more SEO techniques and tasks that we utilize– but let’s move on. See there? Our garden analogy is looking less silly already– Read on.

Nutrients. If you’ve ever grown a garden you know that sunlight and water are simply not adequate enough to produce fruit–(revenue.) You must enrich your soil by adding nutrients. Enriching your website through building proper directory listings, digital footprints plus a variety of other enhancements that SEO experts use, is a must. Without these crucial steps, you will not grow organically. “Grow organically?” you ask. Yes. We should have addressed this early on. Organic ranking of a website simply means that your website ranks well on the search engines without paying for advertising. Good organic ranking should be what every website owner strives for. Just like food produced in an organic garden is better for you, so is a website that ranks well organically for the business owner.

The Weather Gods. (Google) Let’s face it, when it’s fair weather we have a tendency to forget about storms. Google can change their mind just like the wind can suddenly change direction. But, the good news is, is that we can count on Google for some basic weather patterns. In other words, some weather patterns are fairly predictable. Weathering changes in Google however, can be as simple as sticking to Google’s best practices. These are the things that they suggest every website owner must do to please them. Most of these best practices haven’t changed with time. When there is drought or heavy downpours, your Florida SEO expert is prepared to take these on without flinching.

Don’t forget the Weeds. Being choked out from weeds? Well, it may sound harsh but weeds are your competition. When your site is planted and tended to properly, weeds won’t overtake your crop. Think this is crazy? Maybe, but it’s true. You can never get rid of weeds (competitors) but you CAN keep them from overtaking your garden by improving the conditions in which your own website grows. Healthy, well maintained websites are less prone to pests (viruses, attacks, etc.) particularly with WordPress websites so you must consider how this effects ranking. Then there are weeds (competitors). If you are an industry with many local competitors, a realistic approach will result in production, an unrealistic approach will result in disappointment. We help our customers address both issues by keeping your website up to date (maintenance) while improving the overall health of your website through search engine optimization services.

So How Long does it Take Again to Rank Higher with Search Engine Optimization?

We tell our customers that it can take weeks to many months to see results from search engine optimization. The more you put into it, the better off you are and doing nothing at all is asking for failure. Again, compare good ranking to good gardening. Adding all of the above and expecting to produce fruit the next day is unrealistic but adding none of the above will result in a dead garden.

Tampa Florida SEO Experts – No Contracts, Affordable Small Business SEO

Do you have a new website that needs tending to? Perhaps your old website needs a boost or even a website re-design.  Give us a call.  Let us help you diagnose what problems you have, and give you an honest analysis on how to fix those problems. Most of the time, it’s not as bad as clients might think. Remember, we offer affordable SEO, website maintenance and website design services. Our no contracts policy help small business owners in Florida overcome the fear of obtaining SEO services. Affordable SEO services make it possible for every Florida business owner remain competitive. We are SEO experts in Tampa Bay with super green thumbs. We’ve been helping small business owners produce fruit (revenue) since 2001 and would welcome the opportunity to help you too!

Want to Learn More about Us?

Bay Area Graphics & Marketing – We offer website design, WordPress website design and website maintenance , SEO and small business marketing services  in Tampa Bay and throughout Florida. If you have a question or need a quote, call 813-778-9548 or email us today!

813-778-9548 Bay Area Graphics & Marketing Tampa Bay

google updates best practices

Google Best Practices Updates 2016

Posted by | Google Best Practices, SEO | No Comments

Featured Image Above: Google 1998 (My, how things change!)

Google Best Practices Updates for 2016

It’s something that we perhaps knew just made common sense , but Google is now recommending a few things that we’ve been doing all along.  It’s important for webmasters to follow Google’s Best Practices, but it never hurts to be mindful of what is helpful to a website’s visitor. Going the extra step for our clients, often means utilizing common sense practices.

Although most of Google’s recommendations for best practices have remained the same, changes in their documentation makes it very clear on the importance of developing a website that is useful to the user, rather than concentrating on what the search engines want. The 2016 updates clearly indicate that spammy sites, or sites that are using anything other than honest techniques with regards to development and  SEO will be frowned upon, meaning penalized. As a web developer  and search engine optimization specialist, I can honestly say thank you for that.

Here are just a few of the changes Google has made. We’ve put an “X” by the things we’ve been doing for our clients for years.

Here’s what Google Says Now About Sitemaps:Submit an xml sitemap to Google

Put an HTML site map page on your site, and use an XML Sitemap

Sitemaps & Human-Readable Sitemap – What this means is that Google is recommending not just a sitemap for Google to crawl, but also a separate sitemap  for your visitors.

Provide a sitemap file with links that point to the important pages on yousitemaps for your users Google 2016r site. Also provide a page with a human-readable list of links to these pages (sometimes called a site index or site map page).

html sitemaps for website usersX – Offer a site map that your users can access that includes  links that point to the important parts of their website. If the site map has an extraordinarily large number of links, you may want to break the site map into multiple pages.

Here’s what Google says about Image Files 2016:

Google previously warned against including text in images and instead to make use of the ALT tag. This was true especially if you were expecting it to be read by crawler.

Here is Google’s Old Recommendation:

Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. If you must use images for textual content, consider using the ALT attribute to include a few words of descriptive text.

Here is Google’s New Recommendation for Image Files:

X – Try to use text versus images to display important names, content, or links. If you are using images for textual content, always use the alt attribute to include a few words of descriptive text. This is a fairly significant change for Google.

<Title> and ALT Attributes

X – Another change is minor, but says a lot. Google is now including the word “specific” in this section. Ensure that your title elements and alt attributes are descriptive, specific, and accurate.

Creating Fresh, Unique Content for Your Website

When it comes to search engine optimization to obtain high organic ranking and providing a unique experience for website users, we have always stood by the premise that “Content is King.” We’ve been developing fresh content for clients from nearly every industry for close to two decades. But remember, it’s not only well written content that pleases the search engines and your visitors, it’s the structure and technical aspects of the content. At any rate, it’s proven that “content” has been and likely still is the number one contributing factor that helps our client’s websites rank higher, while promoting interest for users.

 

Want to learn more about Google’s Best Practices? Visit https://googlewebmastercentral.blogspot.com.

Learn more about our small business website design services or our affordable search engine optimization services. As always, feel free to reach out to us with any questions or requests you may have by calling (813) 778-9548 or contact us online.